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1

The product elimination function

Guy R. Banville, Barbara Pletcher

Journal:

Journal of the Academy of Marketing Science

Year:

1974

Language:

english

File:

PDF, 630 KB

english, 1974

2

The Informativeness of Comparative Advertisements: An Empirical Investigation

Pride, William M., Lamb, Charles W., Pletcher, Barbara A.

Journal:

Journal of Advertising

Year:

1979

Language:

english

File:

PDF, 1.29 MB

english, 1979

3

A Taxonomy for Comparative Advertising Research

Lamb, Charles W., Pride, William M., Pletcher, Barbara A.

Journal:

Journal of Advertising

Year:

1978

Language:

english

File:

PDF, 1.03 MB

english, 1978

4

Marketingby Ronald W. Hasty; R. Ted Will

Review by: Barbara A. Pletcher

Journal:

Journal of Marketing

Year:

1975

Language:

english

File:

PDF, 243 KB

english, 1975

5

A Taxonomy for Comparative Advertising Research

Charles W. Lamb, Jr., William M. Pride and Barbara A. Pletcher

Journal:

Journal of Advertising

Year:

1978

Language:

english

File:

PDF, 1.09 MB

english, 1978

6

The Informativeness of Comparative Advertisements: An Empirical Investigation

William M. Pride, Charles W. Lamb and Barbara A. Pletcher

Journal:

Journal of Advertising

Year:

1979

Language:

english

File:

PDF, 1.56 MB

english, 1979

7

Beating Men at Their Own Game: A Woman's Guide to Successful Selling in Industryby Richard H. Buskirk; Beverly Miles

Review by: Barbara A. Pletcher

Journal:

Journal of Personal Selling and Sales Management

Year:

1981

Language:

english

File:

PDF, 318 KB

english, 1981

8

Book Review: Marketing

Pletcher, Barbara A.

Journal:

Journal of Marketing

Year:

1975

File:

PDF, 303 KB

1975

9

Inherited duplication Xq27-qter at Xp22.3 in severely affected males: Molecular cytogenetic evaluation and clinical description in three unrelated families

Goodman, Barbara K., Shaffer, Lisa G., Rutberg, Julie, Leppert, Mary, Harum, Karen, Gagos, Sarantis, Ray, James H., Bialer, Martin G., Zhou, Xianting, Pletcher, Beth A., Shapira, Stuart K., Geraghty,

Journal:

American Journal of Medical Genetics

Year:

1998

Language:

english

File:

PDF, 1.25 MB

english, 1998

10

Should the competing brand be illustrated in a comparative advertisement?

Charles W. Lamb, William M. Pride, Barbara A. Pletcher

Journal:

Journal of the Academy of Marketing Science

Year:

1978

Language:

english

File:

PDF, 501 KB

english, 1978

11

State Action Immunity and the Compulsion Requirement: Joint Ratemaking in Intrastate Trucking

Barbara P. Pletcher

Journal:

California Law Review

Year:

1983

Language:

english

File:

PDF, 1.79 MB

english, 1983

12

Tetrasomy 15q26: a distinct syndrome or Shprintzen-Goldberg syndrome phenocopy?

Levy, Brynn, Tegay, David, Papenhausen, Peter, Tepperberg, James, Nahum, Odelia, Tsuchida, Tammy, Pletcher, Beth A., Ala-Kokko, Leena, Baker, Stuart, Frederick, Barbara, Hirschhorn, Kurt, Warburton, P

Journal:

Genetics in Medicine

Year:

2012

Language:

english

File:

PDF, 879 KB

english, 2012

13

Tracking Varicella Deaths: Accuracy and Completeness of Death Certificates and Hospital Discharge Records, New York State, 1989–1995

Galil, Karin, Pletcher, Mark J., Wallace, Barbara J., Seward, Jane, Meyer, Pamela A., Baughman, Andrew L., Wharton, Melinda

Journal:

American Journal of Public Health

Year:

2002

Language:

english

File:

PDF, 89 KB

english, 2002

14

Home-Based Trials in Adolescent Migraine

Gelfand, Amy A., Qubty, William, Patniyot, Irene, Grimes, Barbara, Pletcher, Mark J., Goadsby, Peter J., Cummings, Steven R.

Journal:

Year:

2017

Language:

english

File:

PDF, 103 KB

english, 2017